Toy buyers, quick news
Madame Alexander is back.
Fresh off its 100th anniversary.
They’re showing key dolls from 100 years.
Classic styles.
Plus new designs.
The focus this year: Their new Poshy Baby line.
Launched in the U.S. late 2025.
Now debuting in Europe.
This isn’t about one baby doll.
It’s a heritage brand testing younger demand.
Worth watching if you handle classic or premium dolls.
Do you think the new series will sell well in the market?
Talk in the comments.
