Toy importers in Manila, quick update. Brazil might be your next big toy market.
Let’s break it down.
In 2025, sales reached about 14 to 15 billion BRL.
And the market is still growing.
Online sales already take about one-third of the market.
Here are 4 trends you should watch.
First, adults are buying more toys.
Collectors are spending more on figures, models, and classic toys.
Second, TikTok is driving sales.
Over 100 million users.
Simple and fun toys can go viral fast.
Slime, squishy toys,and challenge games are hot.
Third, fast-play games are growing.
Easy games for family time are selling well.
Fourth, local supply is a big advantage.
Local production is faster and much cheaper.
This helps brands move quicker.
And local IP is getting strong.
Galinha Pintadinha is one to watch for 2026.
So if you want to enter Brazil:
Use TikTok.
Think local supply.
Target adult buyers.
Now the question is:
Will you explore Brazil this year?
Talk in the comments
I’m Alan,with 15 years in toys
Follow me for latest toy news.
