Hey Toy wholesalers, quick update.
Mattel’s 2025 results are out.
Q4 sales were up.
Margins stayed strong.
Hot Wheels jumped 20%.
Action Figures up 16%.
Barbie steady.Infant toys down.
Full-year sales held firm.
Global markets grew.
Now the key move.
Mattel is betting on IP.
Toy Story 5 is coming.DC is back.
American Girl turns 40.
TMNT joins in 2027.
Mattel163 fully acquired.
20 million digital players.
This is IP-led growth.
Long-term brands.Long-term value.
Are you bullish on Mattel’s long-term growth?
Talk in the comments.
