Hey Toy wholesalers, big Ken news from Mattel!
Ken teams up with Expedia — new Super Bowl ad!
30-second spot: Going Places with Ken.
On air in North America, pre and post game!
Ken is Expedia’s new brand ambassador.
It’s a year-long partnership for Ken’s 65th birthday!
Feb 8, big giveaway: 65 prizes, $1000 each!
Threads has Ken’s travel Q&A for fans too.
Ken inspires kids and grown-ups all over the world.
Do you see the power of toy IP cross-brand partnerships?
Talk in the comments.
